Digital Marketing Specialist

Buffalo, New York | Contract

Post Date: 04/28/2017 Job ID: 14532 Industry: MARKETING

Digital Marketing Specialist
Buffalo, NY 

 

Opening in Buffalo, NY for a Digital Marketing Specialist.

 As a key member of a cross-functional digital team, the Digital Specialist will utilize their knowledge to help further corporate goals, primarily through supporting content implementation, email communication, analytics and SEO research.

Essential Job Functions

  • Content - daily content updates to digital channels, including websites (both external and internal), mobile, videos and other channels.
  • Email – create and send emails to various constituents based on the overall communication strategy; Responsibilities also include A/B testing, building and implementing tracking links, collecting data and creating dashboards. 
  • SEO – perform keyword research and competitive analysis that will help the DE team develop a successful SEO strategy. 
  • Analytics – use web tools including Google Analytics, Flurry, Salesforce and more to create and maintain dashboards illustrating metrics and analytics to help assist in future decisions.

Qualifications

  • Bachelor’s Degree, preferably in one of the following areas: digital media or internet marketing, communications, marketing, business administration, MIS or related field
  • At least 1 year of relevant experience working on websites and other digital projects
  • Experience writing for web and other digital vehicles
  • Basic Knowledge of HTML 
  • Familiarity with CSS, SEO, email, analytics and a CMS preferred
  • Proficiency with MS Office including Word, Excel, & PowerPoint
  • Ambitious, driven and self-motivated
  • Strong written and verbal communication skills
  • High energy and enthusiastic
  • Strong organizational skills with an attention to detail and accuracy while working independently or as part of a team
  • Ability to adapt to a changing environment

 

Digital Marketing Specialist - 14532

 

Kathryn Duran

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