Marketing Specialist

New York, New York | Contract

Post Date: 04/19/2017 Job ID: 14482 Industry: MARKETING

Marketing Specialist
New York, NY

We have an opening for a Marketing Specialist in New York, NY.

In order to be successful in this role, you should have a Bachelor's or Master's Degree along with 8 to 12 years of marketing strategy experience within a creative, media or marketing brand agency.

Essential Duties of the Marketing Specialist

  • Strategic Marketing Direction (own brand voice and positioning): Be an active, integrated part of the Business or Business Partner team to ensure delivery of their business needs from a Brand Marketing standpoint (help drive the conversation)
  • Develop and own all Marketing focused initiatives and brand stories.
  • Be able to build a deep understanding of business objectives as well as key initiatives and their unique differentiating proposition. 
  • Ability to build relationship and serve as the liaison between Business/Business Partners and Brand assuring brand consistency.
  • Consumer and Business Data: Collaborate with internal and external partners to define the target audience and develop metrics to evaluate effectiveness in reaching that audience. 
  • Use consumer research and business analysis to understand the competition, channel dynamics (site, social, media, research, etc.), segmentation and positioning.
  • Creative Management and Leadership: Drive the creative process forward with strong creative instincts.
  • Write creative briefs, help manage the creative development timeline and process, manage brand budgets, protect & develop brand voice across all touch-points.
  • Strong understanding of marketing channels including digital, social, advertising, content, internal communications, and PR
  • Work with internal and external agency partners.

Requirements of the Marketing Specialist

  • Bachelor's Degree required; Master's Degree preferred
  • 8-12 years of relevant marketing experience; Experience working closely with a creative, media, or brand agency
  • Data driven decision making (comfortable with analytics and research to drive marketing strategy)
  • An outside-in approach (understanding the need for appropriate segmentation and targeting) 
  • Digital knowledge with advertising, platform, and content development
  • Problem solving through creative solutions
  • Marketing strategy (long and short-term)
  • Intellectual curiosity on a global scale and the ability to learn quickly
  • Demonstrates history of disruption in marketing strategy
  • Proven experience working well with others to maintain and build cross-functional (internal and external) relationships including agency partners, internal clients, and team building 

Marketing Specialist - 14482

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