Digital Marketing Manager

Pittsburgh, Pennsylvania 15086 | Direct Hire

Post Date: 01/15/2018 Job ID: 15605 Industry: MARKETING

Digital Marketing Manager
Pittsburgh, PA (Warrendale)

Full-Time, Direct Hire
Pay Rate:  80K - 95K

Looking for a Digital Marketing Manager for an opening with our client.

Interested candidate should have a background in the following:

  • PPC (Pay-Per-Click Experience)
  • SEO (Search Engine Optimization)
  • B2C (business to consumer)

Responsibilities:

  • Manage a team responsible for all digital marketing program launches, including but not limited to web-page design and development, email campaigns, search engine marketing, and other inbound marketing initiatives.
  • Manage keyword research, bidding strategies, advertising copy and landing page optimization.
  • Thorough understanding of SEO methodologies, tools, and best practices.  
  • Use Google Analytics and other tools to provide reports on KPI metrics, and formulate strategies to leverage findings into increased performance.
  • Compile metrics and provide ongoing reporting and analytics to senior level management
  • Obtain partnerships and supporters within the industry, utilizing blogger outreach, content marketing and affiliate relationship building.
  • Coordinate with the Content Strategist to leverage tools and services like Facebook, Twitter, LinkedIn, Pinterest, Instagram, and others to optimize results.

Qualifications:

  • Bachelor’s Degree in marketing, communications, or related field.
  • 5-10 years relevant digital marketing business experience in a corporate or advertising agency environment.
  • Google AdWords Certification and/or Bing Ads Accredited Professional program preferred but not required.
  • Strong understanding of Google AdWords, Bing Ads, Google Analytics, keyword analysis, industry tools, competitive analysis, optimization of CPC rates, and conversion rate analysis.
  • Proven proficiency with social media, email marketing strategy, website strategy development, and web analytics.
  • Excellent written and verbal communication skills
  • Problem solving and decision making ability

Digital Marketing Manager - 15605

 

 

 

Steve Less
Accounting/Finance Recruiter

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