Digital Marketing and Leads Management Specialist (part - time)

Florham Park, NJ 07932

Posted: 11/02/2018 Employment Type: contract Industry: MARKETING Job Number: 17323
Part-Time/Contract (25-30 hrs/week / 1 year+)

This Digital Marketing and Leads Management Specialist is a hybrid marketing & sales position responsible for managing digital website, marketing automation and leads nurturing process.

ESSENTIAL DUTIES
  • Lead content management, customer engagement and continuous improvement of digital website 
  • Develop and execute nurturing campaigns for new product and concept launches. 
  • Optimize website and social media channels for SEO as well as usability 
  • Work with marketing and communication team to increase traffic to the website. 
  • Measure promotional effectiveness, engagement, automated response, leads collection and moving leads through the various life cycle stages 
  • Provide support to business development team by creating & executing various prospecting, and lead/customer nurturing campaigns, as well as establishing process for executing on leads 
  • Develop, evaluate and oversee the implementation of A/B testing for customer outreach 
  • Create reports and analytics to reviews effectiveness of digital marketing projects
Requirements
  • BS/BA Degree or equivalent experience 
  • Minimum of 2-3 year of digital marketing and analytics experience required 
  • Personal care or Consumer Packaged Goods (CPG) industry experience is preferred 
  • Experience with marketing automation tools like Pardot and Marketo is preferred 
  • Search Engine Optimization (SEO) experience is preferred 
  • Must be able to organize, manipulate and analyze data 

Digital Marketing and Leads Management Specialist - 17323
Oxford Solutions is a professional staffing firm that specializes in the placement of talented professionals into challenging, career-enriching opportunities. We're based in Pittsburgh, PA, but we have openings with major clients located nationwide. We provide multiple avenues of employment to include contract, contract-to-hire and direct placement. Our well-trained staff of recruiters will work with you to help land your first job or your dream job and strive to always affect people's lives in a positive way.
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