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Oxford Solutions
https://www.oxfordsolutionsinc.com/wp-content/uploads/2021/03/Oxford-Solutions-logo-social.png
http://www.oxfordsolutionsinc.com
http://www.oxfordsolutionsinc.com
USD
50000
60000
YEAR
true
Lead Generation Manager
Wexford, PA 15090 US
Posted: 04/19/2023
2023-04-19
2023-07-01
Employment Type:
Direct Hire
Industry: Sales/Business Development
Job Number: 26149
Pay Rate: 50K-60k
Job Description
DIRECT HIRE. HYBRID SCHEDULE (2 DAYS ONSITE/3 DAYS AT HOME/WEEK).
As Lead Generation Manager you are responsible for generating leads with goals and performance incentives to ensure the sales team has a steady flow of potential customers and to drive revenue companywide.
Responsibilities
As Lead Generation Manager you are responsible for generating leads with goals and performance incentives to ensure the sales team has a steady flow of potential customers and to drive revenue companywide.
Responsibilities
- Analyze and target potential buyer personas
- Conduct multi-channel marketing campaigns
- Create campaigns that include:
- Calls to Action
- Landing Pages
- Webinars
- Social Media
- Provide metrics on lead generation including automated reporting and dashboards to show lead generation efforts and conversion metrics from visitor to sales.
- Manage Google Ad-Words campaigns through 3rd Party Vendor
- Work with 3rd party firm to adjust google ad-words to ensure most effective ROI.
- Implement and manage lead nurturing campaigns
- Create automated workflows using marketing automation software that nurtures leads over time to promote future sales for leads.
- Qualifications and Skills
- Bachelor’s degree in Marketing or Business Administration preferred
- 3+ years of experience with proven track record of multi-channel lead generation
- Experience with marketing automation platforms
- Experience with CRM platforms
- Experience with Google Adwords
- Experience with B2B social media strategy
- Experience with direct email marketing
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Additional Information
Oxford Solutions is a professional staffing firm that specializes in the placement of talented professionals into challenging, career-enriching opportunities. We're based in Pittsburgh, PA, but we have openings with major clients located nationwide. We provide multiple avenues of employment to include contract, contract-to-hire and direct placement. Our well-trained staff of recruiters will work with you to help land your first job or your dream job and strive to always affect people's lives in a positive way.
