Social Media Campaign Manager
420 Rouser Road Pittsburgh, PA 15205
Our client is looking for a Social Media Campaign Manager to be responsible for spearheading all social media marketing initiatives for client, and to be an active member of the Marketing Team. This is a key role for driving results across Social Media and SEO. The Social Media Campaign Manager will help produce monthly and quarterly reports for business units that will help drive strategic insights and demonstrate a measurable ROI.
Pay Rate: 55K - 65K plus benefits
The focus will be on PPC (Pay Per Click) and Google Adwords social media campaigns.
Job Functions will include:
- Define PPC strategy for clients
- Manage of large scale pay per click budgets and accounts on Google AdWords, Yahoo and Bing, etc.
- Manage PPC and Paid Media campaigns on Facebook, LinkedIn, Twitter, etc.)
- Use a data-driven approach via web analytics for monitoring and reporting of paid media campaigns
- Execute campaign improvements to maintain and grow direct advertiser and agency accounts.
- Use Google Adwords and Google Analytics to analyze and report on all PPC campaigns for clients
- Optimize all PPC activity, including bid management, copywriting and competitor benchmarking
- Manage and maintain updates for large keyword lists.
- Create reports with social media analytics for regular updates on content performance
- Google Analytics Certified
- 4+ years' in the following areas:
- Working in a digital marketing agency or in an in-house digital marketing position
- Campaign management in Google AdWords (AdWords Certified a plus)
- Campaign management with Facebook Ads
- Retargeting campaign management
- High volume campaign management
- In-depth knowledge on SEO (search engine optimization) best-practices
- Excellent analytical, critical-thinking and problem-solving skills
- Excellent written, verbal and presentation skills are a must